Culture jamming is

a. the act of altering or transforming mass media and popular culture forms into messages or
commentary about itself.
b. a way to reproduce and support dominant readings of mainstream texts.
c. a way to resist dominant mainstream media and produce alternative popular culture texts.
d. a way to reinforce messages from the corporate media.


a. the act of altering or transforming mass media and popular culture forms into messages or
commentary about itself.
c. a way to resist dominant mainstream media and produce alternative popular culture texts.

Communication & Mass Media

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