William Paley became convinced of the potential of radio advertising rights after he did which of the following?

A. He founded the CBS radio network.
B. He made good money selling radio ads.
C. He used radio advertising for his family’s cigar company.
D. He saw radio advertising revenues superseding print ad revenues of the time.


C. He used radio advertising for his family’s cigar company.

Communication & Mass Media

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Provide the definition of terminology

What will be an ideal response?

Communication & Mass Media

Give an example of an ad or commercial that makes use of appeals from the affiliation cluster

What will be an ideal response?

Communication & Mass Media

When is projection of presentational aids particularly helpful?

What will be an ideal response?

Communication & Mass Media

All of the following are part of the process of human perception EXCEPT:

A) ?selection. B) ?organization C) ?interpretation. D) ?imagination. E) ?attribution.

Communication & Mass Media