A macro-type effect refers to an effect that:

a. influences more than one person at the exact same time
b. lasts for a long period of time
c. is particularly powerful
d. influences institutions, organizations, and society


d. influences institutions, organizations, and society

Communication & Mass Media

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Explain each type (traditional, independent, and separate) of couples and how they differ from each other

What will be an ideal response?

Communication & Mass Media

How do we perceive the origination of the z-axis in standard (2D) video and

film presentations?

a. at the side of the frame b. at the bottom of the frame c. at the top of the frame d. from the screen to the background (horizon) e. from the viewer to the background (horizon)

Communication & Mass Media

Radio producer should stay away from the approach of listing the

A. details B. name brands C. store location D. entire contents of the client’s store E. both A & B

Communication & Mass Media

Manuel conducted a study in a local high school about the effectiveness of humor in a television anti-smoking campaign. After the study was over, he discovered that a popular musician had died of lung cancer during the course of the campaign, and many students stopped smoking in her honor. This is an example of:

a. A problem with external validity b. A problem with internal validity c. A history effect d. Both a problem with internal validity and a history effect

Communication & Mass Media