High-context messages are explicit and specific; words carry most of the communication power
Indicate whether the statement is true or false
FALSE
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Which of the following is NOT part of the AIDA model?
A. action B. interest C. attention D. attitude E. desire
Graphics must be saved for data that are difficult to communicate in words alone
Indicate whether the statement is true or false
Verizon implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?
A. Production B. Sales C. Market D. Social E. Development
If a company receives $12,000 from its sole stockholder to establish a corporation, the effect on the accounting equation would be:
A. Liabilities increase $12,000 and equity decreases $12,000. B. Assets increase $12,000 and equity increases $12,000. C. Assets decrease $12,000 and equity decreases $12,000. D. Assets increase $12,000 and liabilities increase $12,000. E. Assets increase $12,000 and liabilities decrease $12,000.