A(n) ________ , such as service charges, represents a decrease in the bank account
a. debit memo (DM)
b. error correction (EC)
c. credit memo (CM)
d. overdraft (OD)
a
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Sigma Inc. has 2,000 Type-A accounts, each requiring 35 calls per year, and 1,000 Type-B accounts, each requiring 15 calls per year. What is the sales force's workload?
A) 15,000 calls B) 35,000 calls C) 70,000 calls D) 85,000 calls E) 95,000 calls
Which of the following is a job title for a professional buyer?
A) gatekeeper B) procurement officer C) initiator D) influencer E) sales manager
The method of target marketing which focuses on the target audience as an aggregate, focusing on what is common among segments instead of what is different is called:
a. Undifferentiated Marketing b. Differentiated marketing c. Concentrated marketing d. Segmentation concentration marketing e. Mass customization
Adapting a Message to Different Audiences You've borrowed your boss's car to visit an important client for a working lunch. You're running late for the meeting so take some backroads. You are going a little over the speed limit, and there's a light rain
falling. As you go to stop at an intersections, you realize for the first time that the brakes aren't functioning as they should. You slide about 8 feet into the intersection. Before you can do anything, you're hit on the passenger's side. It looks like you may miss lunch altogether. In small groups, consider the previous details and consider how you would relay the information to one of the following audiences assigned to you. Although you may emphasize or de-emphasize certain information or change the order of things, you should not substantially change the basic the basic facts. Also, indicate the channel or medium you may want to select, depending on the audience. • Your boss • A co-worker who has been in three accidents during the past year • A co-worker who thinks you are a trouble maker • A police officer who asks you to recount the events • An insurance agent who will be adjusting your rates • A lawyer representing you in court and needs to know all the facts • A significant other who is behind you and supports you no matter what In a role play situation, retell the story to your assigned audience.