What are the major social trends that have influenced the development of public relations?
What will be an ideal response?
Answer: The major social trends cited are the growth of institutions, the expansion of democracy, improvements in communications, the growth of advocacy, and the search for consensus.
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The FTC defines puffery as ______.
a. grossly misleading claims about products or services b. exaggerated product claims that no reasonable person would take seriously c. false material claims likely to affect consumer purchase decisions d. mentioning “hard” liquor on television
Polarization is a relatively fixed mental picture of some group that is applied to each individual of the group without regard for his or her unique qualities
a. True b. False
Which is absolutely necessary for sustained listener involvement?
a. No commercials b. An emotional connection c. Music d. Books written by hosts
Parallelism occurs when many words in a sentence begin with the same letter
Indicate whether the statement is true or false.