The FTC defines puffery as ______.
a. grossly misleading claims about products or services
b. exaggerated product claims that no reasonable person would take seriously
c. false material claims likely to affect consumer purchase decisions
d. mentioning “hard” liquor on television
b. exaggerated product claims that no reasonable person would take seriously
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In selecting respondents for field interviews, researchers use probability sampling techniques to identify respondents.
Answer the following statement true (T) or false (F)
Under the Children’s Television Act, commercial time during children’s programs is limited to
a. 2 minutes per hour on weekends and 4 minutes on weekdays. b. 6 minutes per hour on weekends and 14 minutes on weekdays c. 10.5 minutes per hour on weekends and 12 minutes on weekdays d. 16 minutes per hour on weekends and 10 minutes on weekdays
A strength of journalistic illustration is that drawings
a. can show things that cannot be photographed b. are fairly cheap to produce c. are not subject to copyright laws d. can take up space when there is nothing else to putthere
Theories in leadership evolved from trait and behavior to include contingency models. What was the first comprehensive contingency? model?
A. Leader-participation B. Leader-member exchange C. Fiedler contingency model D. Situational leadership theory E. Path-goal