What are the three basic tasks of promotion? For each of these three tasks, give two specific promotions examples of how that task might be accomplished.
What will be an ideal response?
INFORM
| · | Increase awareness of a new product or brand |
| · | Inform the market of new product attributes |
| · | Suggest new uses for a product |
| · | Reduce consumers' anxieties |
| · | Tell the market about a price change |
| · | Describe available services |
| · | Correct false impressions |
| · | Explain the way a product or service works |
| · | Build a company image |
PERSUADE
| · | Build brand preference |
| · | Encourage brand switching |
| · | Change customers' perceptions of product attributes |
| · | Influence consumers to buy now |
| · | Persuade customers to receive a sales call |
REMIND
| · | Remind consumers that the product may be needed in the near future |
| · | Remind consumers where to buy the product |
| · | Keep the product in consumers' minds during off times |
| · | Maintain consumer awareness |
You might also like to view...
Offering off invoice allowance is an example of consumer-oriented promotion
Indicate whether the statement is true or false
Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to its customers. To retain customer loyalty, it provides fast, courteous service in a clean, professional-looking environment. Gerald's has used this strategy for over 40 years, expanding to 15 outlets. Gerald's Tire Store uses a ________ macro strategy.
A. supply chain excellence B. locational excellence C. customer excellence D. product excellence E. diversification excellence
Cite specific examples of fraud in television
What will be an ideal response?
Which of the following statements is true of globalization?
A. It does not allow employees to provide services although most economies have become very efficient at producing physical goods. B. It encourages the maintenance of the status quo. C. It occurs through cross-border partnerships. D. It does not create threats to anybody. E. It fails to involve smaller firms.