Briefly describe the purpose of a marketing plan
What will be an ideal response?
The purpose of a marketing plan is to outline for decision makers and stakeholders the actions intended to communicate value, generate interest, and persuade target customers to purchase a company's specific products or services.
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The affective component of attitude matches the hierarchy of effects model's components of:
A) awareness and knowledge B) liking, preference, and conviction C) conviction and action D) the actual purchase
Which of the following is true about the General Electric strategic planning grid?
A. It suggests that opportunities that fall into the red boxes are the firm's best growth opportunities. B. It helps managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans. C. It allows the business strengths dimension's focus on whether the product-market plan looks like a good idea. D. It supports the industry attractiveness dimension's focus on the ability of the company to pursue a product-market plan effectively. E. It encourages managers to follow an objective, single-factor approach.
Which of the following is NOTÂ a primary principle for support of high-performance work systems?
A. Shared information B. Knowledge development C. Totalitarianism D. Linking rewards with performance
Seller Company sells small refrigerators. It usually sells these refrigerators to hotels and offices. However, sometimes its customers choose to buy their refrigerators because they do not have a lot of room for a full-size refrigerator in their houses and apartments. Its primary market is the _____________ market, but it also sells to the _____________ market.
A. consumer; business B. industrial; target C. business; industrial D. business; demographic E. business; consumer