Choose the research term that describes "the author makes himself or herself visible with liberal references to 'I.'"

A. Writing style of the confessional
B. Writing style of the impressionist
C. Writing style of the realist


Answer: A

Communication & Mass Media

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If the relationship between two main points in a speech is unclear, or the jump from one point to the other too abrupt, a speaker should use __________.

A. internal previews B. points C. inverted pyramids D. transitions E. none of these choices

Communication & Mass Media

Which of the following are good pointers for using note cards for one's delivery?

w. Use both sides of the card, to lessen the total number needed. x. Use a larger font size than you would if using sheets of paper for notes. y. Number the cards, so you can quickly reassemble them if dropped. z. Avoid cramming too much material onto any one card. A) w & x B) w & y C) x & y D) y & z

Communication & Mass Media

Which of the following is recommended in your textbook as a method for generating emotional appeal in a persuasive speech?

A. Use clear visual aids. B. Speak with sincerity and conviction. C. Develop vivid examples. D. All of these answers are correct. E. Both develop vivid examples and speak with sincerity and conviction.

Communication & Mass Media

Social scientists use the term "salience" to describe how much weight we attach to a particular person or phenomenon.

a. true b. false

Communication & Mass Media