Match the term with its definition

Question

A. A principle that maintains that 80 percent of a company's sales will come from 20 percent of its customers
B. A collection of information about a customer, inlcuding demographic data, attitudes, preferences, and other behavioral characteristics, as defined by CRM goals
C. A process of identifying customers that fit into smaller, more homogeneous groups
D. The features or charactistics of a product or service that customers use afor comparison
E. A group of brands that a consumer is both aware of and willing to conisder as a solution to a purchase need
F. The individual processes that give meaning to the stimuli confronting consumers
G.
H. The psychological tension or anxiety that occurs when a customer has second thoughts immediately following a purchase
I. An analysis that reveals customers most likely to buy from a firm in the future because they have made purchases recently, frequently, and in amounts that exceed some established minimum
J. An interaction between a business and its customers
K. An association between a business and a customer that begins (or ends) with a purchase or a business deal

Answer 1

A. 80/20 Principle
B. Customer database
C. Customer segmentation strategy
D. Evaluative criteria
E. Evoked set
F. Perception
G. Perceptual categorization
H. Post-purchase dissonance
I. Recency-frequency-monetary analysis
J. Touch point
K. Transactional relationship