Frank is a salesperson of Richard Laundry Equipment. He wants to give a presentation to a five star hotel for setting up an in-house laundry system. The hotel manager sent Frank the hotel's requirements and space constraints for a laundry system. Frank prepared a layout which suited the hotel's requirements. Frank has to select an approach for his allotted ten minute presentation. What advice can you give to Frank?
A. Open with a demonstration to convince the prospect.
B. Use the curiosity approach to generate interest.
C. Use the product approach to make the prospect aware of discounts.
D. Use customer benefit statements due to the time allotment.
E. Open with the premium approach as the prospect is a five star hotel.
Answer: D
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