Structured data extracts information from data and uses it to predict future trends and identify behavioral patterns.
Answer the following statement true (T) or false (F)
False
Predictive analytics extracts information from data and uses it to predict future trends and identify behavioral patterns.
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Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter?
A) organic growth B) chain acquisition C) franchise D) joint venture E) own-label focus
The outcome of the forecasting process is most essential to which of the following?
A) aligning the marketing mix with the company's mission B) predicting competitors' strategies C) analyzing customer behaviors D) identifying target audiences E) exploring alternative marketing strategies
Customers generally respond well when they understand the reason you cannot make good on a promise or fulfill a request
Indicate whether the statement is true or false
Who posits the following three strategic options in order to gain competitive advantage: cost reduction, quality enhancement and innovation?
a. David Farnham b. Michael Porter c. David Guest d. David Porter