Briefly explain in what way subliminal advertising may be effective
What will be an ideal response?
Research has shown that subliminal advertising, the practice of embedding images in advertising to reach consumers without them being aware of the images, is ineffective other than in reminding people to do something they were already interested in doing.
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To determine the source of a company's noncurrent assets, on which financial statement will you look?
a. Income statement only b. Balance sheet only c. Both the balance sheet and the income statement d. Both the income statement and the statement of retained earnings
The assumed conversion of convertible debt and preferred stock in diluted earnings per share calculations affects
A) the numerator only. B) the denominator only. C) both the numerator and denominator. D) neither the numerator nor the denominator.
In multiparty negotiations, each party may be acting as a principal-representing their own interests, or as a(n) ________-representing the interests of at least one other party.
Fill in the blank(s) with the appropriate word(s).
Which type of statistics is used by guestologists to identify how organizations can respond to guests needs, wants, capabilities, and expectations?
a. actuary b. economic c. regression d. probabilistic