When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in
A. enduring purchase behavior.
B. routinized response behavior.
C. extended decision making.
D. impulse searching.
E. limited decision making.
Answer: E
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Which source of merchandise utilizes vertical integration by a retailer?
a. company-owned b. outside, regularly used supplier c. outside, new supplier d. cooperative buying arrangement
Although a sales representative may skip a step in the personal selling process or might sometimes have to go back and repeat steps, there is logic in the sequence. All of the following describe the personal selling process except
A. carefully working through the preapproach will make the next step-the sales presentation-more effective and efficient. B. before a salesperson can work through the preapproach, leads must be qualified. C. follow-up may include additional sales for the representative. D. the customer's reservations must be addressed before closing the sale. E. closing the sale is the final-and most satisfying-part of the process.
The Bill of Rights was added to the Constitution after it had been adopted
a. True b. False Indicate whether the statement is true or false
Which of the following is NOT a major component of any information system?
A) applications B) information technology C) people D) the company