Create a positioning strategy for your school's business program. How do you want potential students to view your program?
What will be an ideal response?
Answers will vary, but should start with the goal of providing potential students with a clear, distinctive, and desirable understanding of what the business program is about and how it compares with other programs both on campus and at nearby competing institutions. A positioning strategy for the business program will likely include persuasive communication about the value proposition and product attributes, probably focusing on career opportunities, salaries, and reputation of the program.
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If a brand is developing an offering with multiple frames of reference, which of the following is NOT advisable?
A) create a combined positioning that addresses all competitors B) prioritize competitors C) choose the most important set of competitors to serve as the competitive frame D) adopt lowest common denominator positioning E) develop the best possible positioning for each type or class of competitors
The prevention of significant deterioration (PSD) program was developed to prevent deterioration in air quality that would create health problems for those affected.
Answer the following statement true (T) or false (F)
Anything that gives a firm a lead over its rivals is called ________
A) economies of scale B) business growth C) break-even D) competitive advantage
The Automated Clearing House system among banks is an example of a standardized interenterprise system
Indicate whether the statement is true or false