When developing an advertising message, the message should focus on
A. solving problems for consumers.
B. creating investment opportunities.
C. the advertising environment.
D. the producer.
E. niche media balance.
Answer: A
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a. True b. False Indicate whether the statement is true or false
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Indicate whether the statement is true or false
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A) find out if the customer possesses a viewpoint that may hinder a sale B) find out if your message is getting through to the prospect C) qualify the prospect for making a purchase D) confirm that the prospect understands the basic facts about the product E) collect basic facts about the buyer's existing situation and problem