One's ability to exert influence over others based on his or her ability to penalize group members who do not comply, such as a boss who can require workers who arrive late to do undesirable tasks, is called
A. expert power
B. reward power
C. referent power
D. coercive power
Answer: D
Communication & Mass Media
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Language that is direct, fresh, and conveyed in the active voice brings excitement and urgency to a message. This quality is referred to as __________.
A. accuracy B. immediacy C. vividness D. appropriateness
Communication & Mass Media
Understanding our selves is important to knowing __________ we form relationships
A. How B. Why C. Both A & B D. None of the above
Communication & Mass Media
List two examples of a speech about an object
What will be an ideal response?
Communication & Mass Media
When your general purpose is to ________, you act as a partisan or an advocate.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media