Which of the following best completes the sentence, ‘______ can also alert marketers to impending trouble for crisis communications that might be marked by a shift in the velocity of brand mentions or assess the impact of a public relations crisis.’?
a. Social customer care.
b. Social listening.
c. Data mining
d. Primary research.
e. None of these
b. Social listening.
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When “reading” a message, a person can accept the dominant ideology but also engage in selective interpretation.
A. preferred reading B. negotiated code C. oppositional code D. motivational code
If a $1,000, 9 percent, 10-year bond was issued at 96 plus accrued interest one month after the authorization date, how much cash was received by the issuer?
a. $967.50 b. $960.00 c. $1,007.50 d. $992.50
Electronic meetings are preferred to face-to-face meetings when group efforts are just beginning and members are trying to build group values
Indicate whether the statement is true or false
In 1982, the U.S. Congress passed a law to clarify the standard to be applied in determining the extraterritorial effect of American antitrust laws. This was: A) The Foreign Trade Antitrust Improvements Act
B) The Miller-Hastings Antitrust Extraterritorial Act. C) The Antitrust Effect Act. D) The Jones-Burden Competition Act.