When “reading” a message, a person can accept the dominant ideology but also engage in selective interpretation.
A. preferred reading
B. negotiated code
C. oppositional code
D. motivational code
B. negotiated code
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Which type of message strategy attempts to elicit powerful emotions that eventually lead to product recall and choice?
A) generic B) cognitive C) emotional D) preemptive
What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?
What will be an ideal response?
After the close of an arbitration hearing, the arbitrator:
a. grants an injunction against the losing party b. orders specific performance by the losing party c. requires the parties to negotiate a settlement within specific boundaries d. determines an award e. all of the other choices are common results
When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising.
A. selective-demand B. institutional C. immediate-response D. primary-demand E. reminder