Define and provide examples of the three types of power-based messages identified by Ericson and Rogers.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Rather than emphasizing the structure of organizations, Karl Weick highlights the ________ of organizing.

A. duration B. location C. dynamics D. process

Communication & Mass Media

Georgette has always thought she and Ted had the perfect marriage. Every time they disagree, she pushes for her side, and he wants her happy, so she always gets her way. Georgette uses a __________ style of conflict resolution and Ted uses a __________ style.

A. competitive/avoidance B. competitive/accommodative C. collaborative/avoidance D. collaborative/accomodative

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. One thing that separates advertising from other forms of media writing is the financial aspect. 2. In advertising, having a known sponsor is not crucial. 3. The Federal Trade Commission oversees much of the advertising law in this country. 4. Advertising law does not require that companies back their claim with information as they attempt to persuade people. 5. When companies refer to something as “miraculous,” “amazing,” or “the best ever,” this is traditionally known as puffery.

Communication & Mass Media

Byrne's fundamental postulate is that attitude similarity leads to ______.

a. positive affect, which in turn leads to attraction b. uncertainty reduction c. intercultural communication competence d. intercultural communication apprehension

Communication & Mass Media