Which of the following statements about goals is most likely false?
A. Followers exert the greatest effort when goals are accompanied by feedback.
B. Determining just how challenging to make goals creates a dilemma for many leaders.
C. Easily attainable goals result in higher levels of effort and performance.
D. Goal commitment is likely to increase with follower participation in goal setting.
Answer: C
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A marketing strategy that enhances the shopping experience for experiential shoppers is called ________
A) sweethearting B) retail borrowing C) party planning D) nonstore retailing E) retailtainment
Walter Industries' current ratio is 0.5. Considered alone, which of the following actions would increase the company's current ratio?
A. Borrow using short-term notes payable and use the cash to increase inventories. B. Use cash to reduce accruals. C. Use cash to reduce accounts payable. D. Use cash to reduce short-term notes payable. E. Use cash to reduce long-term bonds outstanding.
Marketers consider all of the following examples of new products EXCEPT:
A. a 2010 model year automobile with the same style, parts, and color as the 2009 model B. the addition of a management consultant service to a company that once specialized in investment management C. a new design for Reach brand toothbrushes D. a new flavor of Ben & Jerry's brand ice cream E. the development of a less-painful procedure for the treatment of varicose veins
________ arise(s) when the customer is required to pay a penalty to switch providers.
A. Fixed costs B. Contractual costs C. Legal inertia D. Financial inertia E. Opportunity costs