Business process reengineering (BPR) is not associated with
a. employee layoffs.
b. plant expansion.
c. technology acquisition.
d. outsourcing initiatives.
b
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Which statement best defines price fixing?
A. A policy whereby a firm charges a high introductory price, often coupled with heavy promotion B. A policy whereby a firm charges a relatively low price for a product when it is first rolled out C. An agreement between two or more firms on the price they will charge for a product D. Charging a price identical to or very close to the competition's price
Explain why many marketers now use ROMI instead of more traditional marketing evaluation tools. What are the advantages of the ROMI perspective?
What will be an ideal response?
Why do marketers consider prestige products to be an exception to the law of demand?
A) The demand curve for prestige products slopes downward and to the right. B) Increasing the price of prestige products can make them seem more desirable. C) Demand for prestige products often is greater than supply. D) Prestige products such as diamonds, sapphires, and emeralds are nonrenewable resources. E) Customers are more aware of any price changes to prestige products.
According to the ______ contingency approach of organizational structure, the contingencies that affect organizations operate in a similar fashion across cultures.
A. size B. technology C. culture-free D. strategy