A retail mix refers to

A. the concept of offering merchandise not typically associated with their type of store.
B. the idea of selling similar merchandise using different types of retail outlets, such as drug and department stores.
C. a set of decisions retailers make to satisfy customer needs and influence their purchase decisions.
D. a strategy for identifying primary competitors through market research.
E. a retailer's decision to undertake wholesaling and manufacturing activities.


Answer: C

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