Marketers typically select spokespeople whose traits will maximize their message influence. According to Herbert Kelman, the three categories of source attributes that should be considered during the selection process are
A. knowledge, fee, and differentiability.
B. credibility, reputation, and individuality.
C. power, image, and knowledge.
D. consistency, credibility, and continuity.
E. credibility, attractiveness, and power.
Answer: E
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Which of the following correctly represent the discussion sequence in a sales presentation?
A. Product discussion, presentation of marketing plan, explanation of business proposal, close. B. Approach, product discussion, marketing plan presentation, meeting objections, purchase suggestion. C. Product discussion, presentation of marketing plan, explanation of business proposal, purchase suggestion, trial close, close, follow up. D. Approach, product discussion, marketing plan presentation, explain business proposal, meeting objections, purchase suggestion. E. Attention, interest, desire, conviction, action.
Which of the following is an example of a multichannel distribution system?
A) Walmart locating to several countries B) JC Penney's catalog and retail store sales C) Avon's door-to-door distribution D) Starbuck's location inside of book stores E) a hotel providing guest privileges at a health spa across the street
Of the three cost-flow assumptions, LIFO has the highest cost of goods sold when inventory costs are rising and the lowest cost of goods sold when inventory costs are falling
Indicate whether the statement is true or false
According to Pitsis (2008), the belief that employees seek meaningful and challenging work, desire autonomy and are driven by intrinsic needs is known as __________.
a. Theory Z b. Theory X c. Theory Y d. Theory X and Theory Y