The advantage of whole life insurance is that it is generally cheaper than term life insurance per dollar of coverage

Indicate whether this statement is true or false.


Answer: FALSE

Business

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Martha has determined that along the share-development path, her business should perform at a 91% level of product awareness, 73% in product preference, 86% in intentions to purchase, and 76% in product availability

If the share potential index for Martha's business is 26%, at what level of purchase rate should her business perform? A) 90% B) 80% C) 70% D) 60% E) 50%

Business

A business manager who is a deontologist would consider the consequences for whom before making an action?

a. every stakeholder b. every shareholder c. her own moral character d. the majority of stakeholders

Business

A company that wanted its sales force to see a direct connection between performance and pay would most likely use which of the following compensation plans?

A) a straight commission plan B) a straight draw plan C) a commission-bonus plan D) a performance objective plan E) a behavioral objective plan

Business

When consumers need a(n) ________, price and product quality may be irrelevant to the purchase decision.

A. emergency product B. impulse product C. unsought product D. staple product E. shopping product

Business