One of the advantages associated with television as an advertising medium is that it
A. can be used to convey complex messages.
B. can reach extremely large audiences.
C. has an unlimited amount of advertising time available.
D. is a low-cost medium.
E. has a short exposure time.
Answer: B
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Sherry pays all of her employees a salary that is well above what is needed to live comfortably in the United States. Sherry should know which of the following about the relationship between income and job satisfaction?
A. The more she pays, the more satisfied they are likely to be with their job. B. The more she pays, the less satisfied they are likely to be with their job. C. The relationship between income and job satisfaction goes away. D. Her lower pay employees will likely not be satisfied.
________ refers to approaches that drive the market toward fulfilling a whole new set of needs that customers did not realize was possible or feasible before.
A. Market orientation B. Marketing mix C. Green marketing D. Tactical marketing E. Market creation
The internal organizational conditions that facilitate the emergence of charismatic leadership include all but one of the following:
a. early or late stages of the organizational life cycle. b. complex and ambiguous tasks. c. flexible and organic structures. d. ascriptive cultures.
The theft or misappropriation of valuable business information, such as a trade secret, is the crime of economic espionage
a. True b. False Indicate whether the statement is true or false