The most common database-driven marketing programs are permission marketing, frequency programs, and customer relationship management efforts
Indicate whether the statement is true or false
TRUE
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Which of the following appeals is based on the idea that consumers often feel before they think?
A) emotional appeal B) rational appeal C) structural appeal D) standardized appeal E) integrated appeal
In the context of insurance, what does the term premium refer to?
A) the money received from the defaulting party B) the money paid to the insurance company C) the money paid to insured after an accidental damage D) the money paid to insurance brokers as fee
"Piercing the corporate veil" will result in personal liability of shareholders
Indicate whether the statement is true or false
Which of the following statements is a characteristic of on-the-job training?
A. It requires the process of production to be stopped during training. B. It involves low out-of-pocket costs. C. It prevents excessive waste caused by mistakes. D. It involves employees learning many job skills so they are more versatile.