The rule that doing or promising to do what one is already legally bound to do is not consideration applies to a part payment made in satisfaction of a(n) __________ debt
A) unliquidated
B) superfluous
C) non-superfluous
D) liquidated
D
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For years, Mercedes-Benz utilized a ________ pricing strategy; however, this created an opportunity for Toyota to introduce its luxury Lexus line and undercut Mercedes
A) gray market B) skimming C) penetration D) market holding E) cost-based
The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called
A. concept testing. B. customer response testing. C. idea analysis. D. test marketing. E. screening.
Which of the following measures the percentage of times an ad is clicked?
A. retention rate B. CTR C. loyalty rate D. conversion rate
Identify a true statement about ethical decision making in business.
A. Ethical decision making should not rely on the personal values and principles of the individuals involved. B. Employees only have to deal with situations that call for ethical decision making once they reach managerial positions within organizations. C. At some point, every worker will be faced with an issue that will require ethical decision making. D. Companies are legally obligated to cover all ethical decisions by internal rules and regulations.