Harley-Davidson's HOG membership:
A)
fosters open communication with customers.
B)
mainly exists to provide Harley with needed extra income.
C)
is a marketing gimmick with little relevance to A-plus information.
D)
is a special perk available to only the most avid motorcycle riders.
A
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Which of the following segmentation strategies involves using a highly refined marketing effort directed at an overlooked, small group of target customers?
A) a mass-market strategy B) an adjacent-segment strategy C) a multi-segment strategy D) a large-segment strategy E) a niche-segment strategy
In dealing with capitalized costs, what should be done when deferred charges of interest exist on the balance sheet?
a. Assume them as accurately capitalized b. Consider them candidates for fraud c. Look for ways to research the issue d. Nothing should be done, as they are perfectly normal on the balance sheet
In marketing planning, situation analysis involves identification of competitive strengths, weaknesses, and trends.
Answer the following statement true (T) or false (F)
For ideas and inventions to be innovative, they must first be commercialized.
Answer the following statement true (T) or false (F)