Explain the function of each phase of an application letter written in the AIDA format
What will be an ideal response?
Answer: (1) Getting attention: The opening paragraph of your application letter has two important jobs to do: clearly stating your reason for writing and giving the recipient a reason to keep reading. (2) Building interest and increasing desire: The middle section of the application letter presents your strongest selling points in terms of their potential benefit to the organization, thereby building interest in you and creating a desire to interview you. (3) Motivating action: The final paragraph of your application letter has two important functions: to ask the reader for a specific action and to facilitate a reply. In almost all cases, the action you request is an interview.
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A preferential trade agreement is a mechanism that confirms special treatment on select trading partners, thereby at times discriminating against other trading partners
Indicate whether the statement is true or false
A good content page includes:
a. the bottom line b. a blueprint c. both of the above d. none of the above
Which of the following completes the sentence, 'Increasing ______ is accomplished by simply purchasing more media time for advertisements'?
a. the competitive parity method b. the objective and task method c. the percentage of ad spend d. the share of voice e. the share of wallet
Financial statements are periodic reports published by the company for the purpose of providing information to managers.
Answer the following statement true (T) or false (F)