To maximize your effectiveness as a speaker, consider the ________ your speech, which reflects why your audience will come together to hear you.

A. purpose of
B. size of
C. prior knowledge about
D. time available for


Answer: A

Communication & Mass Media

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All of the following are questions that should be asked before writing a news release EXCEPT

A) what is the key message? B) how can I put the most positive spin on this situation? C) who is the primary audience? D) what does the target audience gain from the product or service? E) all of the above

Communication & Mass Media

The process of categorizing individuals by body type is known as stereotyping

Indicate whether this statement is true or false.

Communication & Mass Media

Citing statistics in the introduction works best when __________.

A. they are drawn from a small survey B. they are rounded off C. they are accurate but not well known D. they confirm beliefs commonly held by half the audience

Communication & Mass Media

If you need to show a trend or correlation over time, but need to show comparisons of magnitude or size, especially if the category you are showing contains more than one element, which visual aid would be best to utilize?

a. line graph b. pie chart c. bar graph d. map

Communication & Mass Media