The cost of message control is represented in which of the following questions?
a. What's the time value of the person tasked with creating content for the corporate blog?
b. What else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?
c. Should employees be posting responses to irritated customers on Facebook when, without these tasks, they could have spent time on other revenue-generated tasks?
d. How fast should companies respond to crisis situations in social media?
e. Should a company set their Facebook walls to 'Brand only' posts so that contributions from others are hidden to visitors?
e. Should a company set their Facebook walls to 'Brand only' posts so that contributions from others are hidden to visitors?
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All functions in a marketing channel use scarce resources and can be shifted among channel members
Indicate whether the statement is true or false
The risks of a focused strategy for a company like Canada Goose are the
A. potential for the segment to become too specialized for other multisegmented rivals to enter. B. potential for segment growth to race beyond the production or service capabilities of incumbent firms. C. chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace. D. potential for the preferences and needs of niche members to shift over time toward product attributes desired by buyers in the mainstream portion of the market. E. potential for the segment to be highly vulnerable to economic cycles.
Discuss the basic concept of the expectancy theory.
What will be an ideal response?
A simple random sample of size 64 is taken from a population of size 800 . The sample mean is determined to be 2,550 with a standard deviation of 500 . An estimate of the standard error of the mean (for the total) is
a. 62,500.50 b. 47,958.32 c. 7.8125 d. 50,000.00