Discuss the four degrees of commitment within a persuasive strategy.

What will be an ideal response?


- The speaker might want to strengthen commitment to a belief.
* Listeners might be vaguely familiar with the topic but had not carefully considered all the points associated with it.
- The speaker might want to weaken commitment to a belief.
* This might be necessary when confronting a hostile audience. The speaker is not trying to have the listeners abandon their beliefs, but adjust them.
- The speaker might want to change the listeners' minds on a subject.
* This process of conversion rarely results from a single speech.
- The speaker might want to get the listeners to take a specific action.
* Moving from belief to action can sometimes be difficult.

Communication & Mass Media

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a. focuses on a direction of relationship between variables b. does not focus on a direction of relationship between variables. c. addresses a question that has already been researched d. defines the results the researcher expects to find e. does not define the results the researcher expects to find

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It is possible to have a fixed belief that is NOT true

Indicate whether the statement is true or false

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Prior to writing a training plan, it is necessary to

a. connect the training method with the training objectives. b. develop training content. c. determine the learning objectives. d. select training materials.

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What is the term used to describe dramatic sets of activities that bring together aspects of an organization's culture into a single event?

A) rituals B) rites C) collegial events D) corporate rituals E) organizational rituals

Communication & Mass Media