Placing sportswear and sporting goods together in one department illustrates which product grouping?
a. storability
b. purchase motivation
c. market segment
d. functional
d
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Yashar has received steady pay increases over the years for his solid sales performance. This year, the organization merged with another organization and money has become tight. Yashar doubts there’s any money available for raises. Therefore, he has not been motivated to work as hard. According to expectancy theory, Yashar is unmotivated because ______ is lacking.
A. valence B. instrumentality C. expectancy D. significance
An example of an intangible resource is_________.
a. Jantix Corporation has a reputation of having high quality customer service. b. Jantix has a large and easily accessible inventory of products. c. Jantix owns the largest production facility in Montana. d. Jantix employs the second largest number of employees in Montana.
African American employees brought filed suit under Title VII of the Civil Rights Act of 1964, challenging the employer's requirement of a high school diploma as a condition of employment at a power plant because it had the effect of disqualifying minorities from employment at a higher rate than others. Which of the following statements is TRUE?
a. The employees are alleging disparate treatment discrimination. b. The employees are alleging disparate impact discrimination. c. There is no violation of Title VII because the criterion for employment, a diploma, is neutral and required of everyone. d. If an employment practice operates to exclude minorities it is illegal, even if it is related to job performance and considered a business necessity.
In the development of a marketing plan, blending the marketing mix would NOT generally involve
A. understanding the target market. B. the strategy planning process. C. predicting future behavior. D. the product life cycle. E. product classes.