Within any given relationship, Baxter regards the discursive struggle between _ as foundational.
A) connection and autonomy
B) platonic and romantic
C) openness and closedness
D) certainty and uncertainty
Ans: A) connection and autonomy
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Ramon is the Democratic candidate for governor. He purchases 60 seconds of time on Channel 3 and runs a campaign ad two weeks before the general election. Alycia is the Green Party candidate for governor. She asks Channel 3 to sell her a minute of time. Channel 3’s general manager ______.
a. need not sell Alycia 60 seconds of time because the general manager decides who buys commercial time on the station b. need not sell Alycia 60 seconds of time because it is not 45 days before the general election c. need not sell Alycia 60 seconds of time because she does not have a real chance of winning the election d. must sell Alycia 60 seconds of time
Mass media base content decisions on audience reaction
Indicate whether this statement is true or false.
The soundbite of a celebrity was used by an NGO for their campaign to raise awareness about the prevalence of obesity among preteens. A local TV station decided to use this soundbite for all related news releases
What format of news release did the NGO use? a. Audio news release b. Radio news release c. Video news release d. Online news release
Which research method collects quantitative information and requires a structured coding system?
a. content analysis b. focus group c. depth interview d. online survey