Which term expands a company’s responsibility beyond its traditional economic shareholders to that of multiple stakeholders?
a. corporate expanded responsibility
b. corporate social performance
c. corporate-stakeholder relationship
d. corporate socioeconomic performance
b. corporate social performance
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Which of the following is the best measure of how well the ad reached a target market and how often it was seen?
A) total revenue B) gross rating points C) total advertising cost D) cost advantage index E) brand advantage index
Which situation poses ethical concerns for the researcher in terms of preserving the anonymity of the respondents?
A) when the population size is large B) sampling details that are too revealing C) verbatim quotations in reports to the client D) both B and C
Developed nations are seeing increased spending on which of the following services at the expense of physical goods?
a. Extreme sports b. Financial advising c. Urban planning d. Medical e. Consulting
Market characteristics such as size, growth rate, and trends are established in the market
overview section in a marketing plan. Indicate whether the statement is true or false