Which of the following is the best measure of how well the ad reached a target market and how often it was seen?
A) total revenue
B) gross rating points
C) total advertising cost
D) cost advantage index
E) brand advantage index
B
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The payroll process maintains records containing data for payroll taxes and fringe benefits, attendance reporting, timekeeping, and paying employees for work performed
Indicate whether the statement is true or false
Which of the following is a behavioral segmentation variable?
A. lifestyle changes B. a new member of the household being born C. a large family that collectively showers 15 times a day D. convenience of taking a shower E. a large family of 15 people in a household
A small stock dividend, a large stock dividend and a stock split have no effect on total assets
Indicate whether the statement is true or false
What is payback from the financial perspective? Why would a manager choose to use this approach to investment analysis?
What will be an ideal response?