Marek tells his friend Alicia that his dog bit him over the weekend. Horrified, Alicia pictures a large, aggressive dog. At the same time, she is surprised that Marek has no visible injuries. Marek is amused by the misunderstanding, as he was referring to his three-pound Pomeranian. According to the semantic triangle, which element led to the miscommunication?

A. Reference
B. Symbol
C. Referent
D. Denotation


Answer: A

Communication & Mass Media

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Ingratiation is a crisis communication strategy whereby the organization acts to appease the public involved

Indicate whether this statement is true or false.

Communication & Mass Media

In which step of Monroe's motivated sequence does the speaker analyze deficiencies and relate them to individual desires?

a. the attention step b. the need step c. the visualization step d. the action step

Communication & Mass Media

When using the mapping technique to diagram speech ideas, what should be placed at the center of the map?

A. transitions B. the thesis statement C. the introduction D. audience demographics

Communication & Mass Media

How you rehearse delivering a scripted speech will depend partly on if you will be using a ________, a stand with a slanted top behind which a speaker stands.

A. visual display B. lectern C. stage D. desk

Communication & Mass Media