Select the statement that best describes the main heading portion of a résumé
A) The first line of your résumé should always be the word Résumé.
B) Including a cell phone number will make your résumé look unprofessional; therefore, omit it.
C) If you have a website where an e-portfolio or samples of your work can be viewed, include the address in the main heading your résumé.
D) Include your work e-mail address so that you can be contacted more easily.
C
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________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations
A) Mass marketing B) Trigger-based marketing C) Differentiated marketing D) Concentrated marketing E) Micromarketing
A ________ orientation is a marketing philosophy that focuses on ways to satisfy customers' unmet needs and wants
A) consumer B) promotion C) sales D) production E) social responsibility
The sole proprietor of Sam's Swings is interested in gaining a better understanding of his current customers in terms of certain demographic and lifestyle characteristics so he may better serve their needs. For this purpose, he should most appropriately conduct ________ research.
A. causal B. exploratory C. descriptive D. academic E. random
What is meant by the term "break-even point" and how is it computed in a single versus a multi-product environment?