Define each level of Maslow's hierarchy of needs. For each of the five levels, briefly describe a marketing message appealing to this need level.
What will be an ideal response?
PHYSIOLOGICAL NEEDS are the most basic level of human needs. These needs include food, water, and shelter. Text examples include thirst-quenching Gatorade or satisfying hunger by eating a hamburger.
SAFETY NEEDS include security and freedom from pain and discomfort. Examples include safety features in cars such as air bags, antilock brakes, and reinforced construction as well as home security systems.
SOCIAL NEEDS involve a sense of belonging and love. Examples could include any messages advertising that the use of the product will bring love. These products might include cosmetics, clothes, jewelry, vacation packages, and perfume.
ESTEEM NEEDS include self-respect, feelings of accomplishment, prestige, fame, and recognition. Examples include messages about Brooks Brothers clothiers, BMW and Lexus cars, and Neiman-Marcus stores.
SELF-ACTUALIZATION is the highest human need. It refers to self-fulfillment and self-expression. Examples are the message from the U.S. Army to "be all that you can be" and American Express advertisements.
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In your XL Data Analyst software, the test to determine the difference between the averages of two variables has output that reads: Two Paired Variable Averages Differences Test Analysis Results
Indicate whether the statement is true or false
Under the periodic inventory system, the journal entry to record the cost of merchandise sold at the point of sale will include the following account
A) No entry is made. B) Cost of merchandise sold C) Inventory D) Purchases sold
The goal of sales presentation is not simply to make the sale but to create a strong value proposition that will lead to a mutually beneficial long-term relationship.
Answer the following statement true (T) or false (F)
An effective business mission statement is:
a. based on an analysis of anticipated environmental conditions. b. defined in terms of the products and services the company produces. c. based on short-term thinking and marketing myopia. d. developed independently of the external business environment.