The goal of sales presentation is not simply to make the sale but to create a strong value proposition that will lead to a mutually beneficial long-term relationship.
Answer the following statement true (T) or false (F)
True
The sales presentation is the delivery of information relevant to meet the customer's needs and is the heart of the selling process. The goal is not simply to make the sale but to create a strong value proposition that will lead to a mutually beneficial long-term relationship.
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Recency theory suggests a person must see an advertisement three times before it will have an effect
Indicate whether the statement is true or false
Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?
A) services differentiation B) channel differentiation C) people differentiation D) product differentiation E) price differentiation
Indicate whether the following error would cause the adjusted trial balance totals to be unequal. If the error would cause the adjusted trial balance totals to be unequal, indicate whether the debit or credit total is higher and by how much. The entry for $975 of supplies used during the period was journalized as a debit to Supplies Expense for $795 and credit to Supplies for $975
Olay's promotions for its Total Effects cleansing cloths, which fight signs of aging skin, are targeted toward
A. Generation Y. B. echo-boomers. C. baby busters. D. baby boomers. E. Generation Z.