Malinowski found that the Trobriand Islanders used magic
A. as a means of increasing social solidarity.
B. to increase the bountifulness of the yam harvest.
C. in psychologically stressful situations, such as sailing.
D. as a means of leveling Europeans who refused to redistribute their wealth.
E. to kill their adversaries during intertribal warfare.
C
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We are presently in the __________ period
a. Paleozoic b. Mesozoic c. Jurassic d. none of these
What is the primary value of core value studies?
a. It allows for the fact that within a single group, not all personalities conform to cultural ideals. b. As an alternative to national character studies, it allows us to fully understand other countries. c. It helps us understand the fundamental values that create psychologically healthy human beings. d. It provides a basis for teaching groups that are culturally maladaptive.
This chapter's "Appreciating Diversity" account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates
A. applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand. B. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food. C. Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes. D. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures. E. the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
The major prerequisite for a market is that there be a monetary economy
a. True b. False