In which of the following cases discussed in the text was the manufacturer held liable based on failure to warn:
a. a gun manufacturer whose guns jammed, causing them to misfire
b. a diet food producer that failed to provide adequate warnings about using the adult diet food as baby food c. a trampoline manufacturer that failed to put its warnings in French
d. all of the other specific choices are correct
e. none of the other specific choices are correct
b
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In the three-step approach to organizational buying, the second step-the decision-making process-involves
A. describing the need. B. monitoring supplier performance. C. identifying the problem. D. specifying the product. E. soliciting proposals/bids from suppliers.
Account planning has become a very important and demanding function in many agencies because
A. it facilitates organizations in reducing the number of effective communication channels. B. it provides the creative team with more insight into consumers. C. it provides greater value to the final consumer. D. it has replaced brand management as the primary marketing function. E. it enables organizations with a centralized management to reduce costs.
Lance indorses a promissory note to Connie in exchange for consideration. Unknown to Lance, the note is not good because the maker's signature was forged. Connie later attempts to present the instrument for payment to the original alleged maker, Lilly, who is able to deny liability for payment due to the forged signature. Connie may later sue Lance for breach of a transfer warranty
Indicate whether the statement is true or false
Suppose the direct foreign exchange rates in U.S. dollars are as follows:1 Swiss franc = $1.03711 Swedish krona = $0.1526Based on the information given above, the indirect exchange rates for the Swiss franc and the Swedish krona (from a U.S. perspective) are
A. 0.9642 Swiss francs and 6.5531 Swedish krona respectively. B. 1.6893 Swiss francs and 5.2563 Swedish krona respectively. C. 0.8372 Swiss francs and 4.2713 Swedish krona respectively. D. 1.0371 Swiss francs and 0.1527 Swedish krona respectively.