Which of the following is NOT an example of common CRM applications?
a. Data collection
b. Data analysis
c. Market reinvestment
d. Sales force automation
e. Call center automation
c
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During a period of steadily rising costs, the inventory valuation method that yields the highest reported net income is:
A. FIFO method. B. Average cost method. C. LIFO method. D. Weighted-average method. E. Specific identification method.
Need satisfaction personal selling is based on the notion that
a. customers need to be told what they want. b. the customer needs to know what products the firm offers. c. salespeople should be friendly because customers need to feel that they are appreciated. d. customers will be motivated to buy to satisfy particular needs. e. customers have only one need at a time and it must be met before the salesperson can interest them in any other product.
NAFTA is an agreement among
A. Canada and the U.S. B. Mexico, Panama, Canada, and the U.S. C. Mexico, Canada, and the U.S. D. Mexico and the U.S.
Which of the following factors, listed in a situation analysis for a major U.S. auto manufacturer, is the best example of an opportunity?
A. Due to outdated engine technology, the company's cars get lower gas mileage than those of major competitors. B. Recent consumer studies have indicated that Chinese consumers prefer American cars. C. The company has lower manufacturing costs than its key competitors, allowing it to sell its cars at low prices. D. A New York law firm has filed a $10 million class action suit against the company on behalf of car owners whose gas tanks exploded. E. The factory that manufactures a new, popular car cannot build enough vehicles to meet the demand, while other factories have excess capacity.