Which of the following statements is true about branding?
A) The first step in developing a brand identity is to focus on product features rather than customer benefits.
B) An internally focused business is best prepared to build a brand identity that would be meaningful to target customers.
C) A brand name provides customers with a way to quickly comprehend the brand's primary benefits.
D) A brand-encoding system refers to the measures taken to protect a brand name.
E) Functional names refer to brand names that are associated with an experience.
C
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Conch Corporation, a global oil and gas company, has plans to build a subsidized postsecondary vocational school in the town of Cristen, where one of its offices is situated
The plan was put to vote and approved despite some objections from shareholders. The school is being built in collaboration with the local government. The objective is to help the youth of the neighborhood, especially school dropouts, learn vocational skills. What social responsibility theory describes Conch Corporation's initiative to build the school? A) moral minimum B) maximizing profits C) corporate citizenship D) stakeholder interest
The Family and Medical Leave Act (FMLA) was designed to guarantee that workers facing an unexpected medical catastrophe or the birth or adoption of a child would be able to take needed time off from work
Indicate whether the statement is true or false
Which of the following is not a result of following a well-designed budgeting process?
A. Improved coordination of business activities. B. Assurance of future profits. C. Improved performance evaluations. D. Improved decision-making processes. E. Improved communication of management's action plans.
While freight rates are often based on very complicated pricing systems, in general, the primary freight price factor is based on which of the following attributes?
A) damage record B) on-time delivery C) door-to-door service D) speed of shipment E) consolidation capabilities