The sense of confusion, anxiety, stress, or loss experienced when encountering a culture
different from one?s own is referred to as ________.
A) intercultural communication B) culture shock
C) transcultural anxiety D) low self-esteem
B
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Good teams welcome the challenge when a leader keeps increas¬ing the number of priorities
Indicate whether the statement is true or false
What contributions did Joseph Pulitzer make to advertising?
a. He introduced stylistic innovations in display advertising b. He rationalized advertising practices c. He introduced the concept of a ratio content versus advertising d. He spurred the industry to determine ad rates based on circulation e.all of these choices
William Zinsser says a good writer leaves how many provocative thoughts with the reader?
a. one b. two c. three to five d. as many as you can think of.
How can we create immediacy?
A) Refer to differences between you and your audience. B) Use terms that include you and your audience, such as “we” and “our.” C) Address the audience indirectly, such as “students” instead of “you.” D) Avoid personal examples.