The retail mall owner told the marketing researcher, "We have the option of staying open late twice a week or opening up an hour early every day. We need to know which will be most profitable since we cannot do both. The decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." In which step of the marketing research process would the owner determine this budget and time frame?
A. develop findings and recommendations
B. collect relevant information
C. develop the research plan
D. define the problem
E. take marketing actions
Answer: C
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Indicate whether the statement is true or false
Which of the following is not one of the ten keys to effective listening?
As the sorority members fought meeting after meeting about whether to rent a house on campus or find a house off campus, Ying remained silent, and her sorority sisters accused her of “not caring” and being “apathetic.” Ying was using which conflict-handling style?
a. dominating b. avoiding c. integrating d. compromising
______ are not developed by management or explicitly agreed to by a group; they develop as members interact.
a. Rules b. Norms c. Polices d. Objectives