When using the principle of inoculation, the most effective order to use would be: refutation treatment, then supportive treatment, then generalized forewarning

Indicate whether the statement is true or false.


TRUE

Communication & Mass Media

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When delivering an impromptu speech, use all of the following guidelines except: a. introduce your main points as you would in a speech you had prepared in advance

b. support your main points but skip the subpoints and sub-subpoints. c. quickly but calmly decide on the main points you want to make. d. summarize your main points in a brief conclusion.

Communication & Mass Media

If you haven't had time to prepare for your presentation, you should always apologize to your audience

Indicate whether the statement is true or false

Communication & Mass Media

In dealing with the public in a conflict, public relations professionals should

A) recognize them as a legitimate partner in the process. B) stamp out negative opinion before it gets started. C) do nothing; public opinion has already been formed. D) Remember that the news media comes first. E) minimize risk above all.

Communication & Mass Media

Which of the following is one of the five steps leading to relationship commitment?

a. intensifying b. differentiating c. circumscribing d. stagnating

Communication & Mass Media