Which example illustrates a US-UR pair?
a. ?Swearing in front of your parent leads to a spanking.
b. ?Going to work leads to a paycheck.
c. ?An air puff in the eye elicits an eye blink.
d. ?Earning good grades leads to a college scholarship.
ANSWER:
c
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Pretend that you are in a discussion with friends and the topic is hard sciences versus soft sciences. It is argued that psychology is not a true science at all, as are sciences like chemistry and physics. How would you defend the proposition that psychology is a true science?
What will be an ideal response?
Consider these suicidal patients: Mary is in the depths of a severe depression. Jack is hospitalized for depression. Patty has just gotten her first weekend pass from the psychiatric hospital. Who is at highest risk for suicide?
a. Mary c. Patty b. Jack d. Mary and Patty are equally high risks.
In the within-subjects design, the effects of treatment order can be controlled by:
a. matching. b. counterbalancing. c. blocking. d. repeated measures.
In a television commercial, an advertiser shows a party scene with many college-age students having a great time. The advertiser's product, a new litebeer, is prominently displayed in the scene
This advertiser is hoping that his product will become associated with fun. Therefore, when a college student is in a store, he or she will associate this new beer will good feelings and fun. The advertiser is depending on which of the following to sell his product? a. higher-order conditioning b. shaping c. response chaining d. extinction